Promotion: Which promotion strategies should be used to sell the product? Key elements to consider include: promotion messages, media type (E.g.: TV, social media, radio, etc.), best time to promote, competitors’ strategies, etc.

Price: At what price should the product be sold? Different considerations need to be taken into account here: the customer perceived value of the product, the price of competitive products, the customer price sensitivity, the cost of producing the product, etc.

established), competing products and substitutes, etc.

Product: What are the key characteristics of the product sold? Key elements of the product definition could include: customer need fulfilled by product, product usage (E.g.: who, where, how, etc.), good vs.

This framework is commonly used when launching a new product or when reviewing the positioning of an existing product. There are different variations of this framework that is also sometimes referred to as the “Marketing mix” framework but the 4Ps is the most common one. The 4Ps framework is widely used by company executives to design their marketing strategy. And Variable costs can then in turn be broken down in the Number of units produced and the Cost per unit.

Costs can be broken down in Variable and Fixed costs.

Revenue can simply be broken down in the Number of units sold by the business times the Price per unit.

It simply breaks down profits into its basic revenue and cost components and is commonly used to identify the root cause of profitability issues.

The profitability framework is the most basic framework in business analysis. Why you should NOT reuse existing frameworks.Trust us, it's actually not that hard! You can jump to the relevant sections below: Instead, you should create custom frameworks for all your cases.

Your interviewer will immediately notice if you do this and penalise you.

The number one mistakes candidates make in case interviews is to learn frameworks by heart and to reuse them in interviews. Here are the top 7 pre-existing case interview frameworks: Some of them are pretty well known, so you may have heard of them before. In this guide, we'll cover both categories. Let's begin with pre-existing frameworks, which are established business frameworks. There are 2 categories of frameworks: pre-existing frameworks, and custom bespoke frameworks. The structure of a framework allows the user to break down a problem into its fundamental pieces. Let's start with the basics: what are case interview frameworks?Ĭase interview frameworks are a method for approaching business problems using a defined structure.

Loms acronym